People travel to Bangkok for many reasons such as shopping, nightlife, street food and restaurants, and cultural attractions. With a goal to add more charm to the capital, the Bangkok Metropolitan Administration (BMA) launched the campaign “Colorful Bangkok” in which art is used as a medium to attract tourists.
“Colorful Bangkok” features many events that will take place from now until January. The campaign consists of creative art events, light installations and music. To create intriguing and appealing events, the BMA collaborated with both state agencies and the private sector. The Tourism Authority of Thailand (TAT) is one of the partners of BMA for “Colorful Bangkok” as both organisations want to boost Bangkok’s economy via tourism.
“TAT’s campaign ‘Tour Amazing Thailand Every Day For 365 Days’ will launch soon. The campaign aims to encourage locals to travel within Thailand and focuses on the domestic market. However, if there are events in the campaign that can attract foreign tourists, TAT will introduce them to international markets, especially countries within six hours of travel. Since the TAT campaign has the same goal as BMA’s, TAT joined forces with BMA to support the ‘Colorful Bangkok’ campaign,” Chanyuth Sawetsuwan, director of the TAT Bangkok office, said.
The main role of TAT in “Colorful Bangkok” is to provide information about events to potential tourists locally and abroad.
“TAT provides information through social media, travel agencies and TAT offices locally and internationally. Moreover, last month, TAT organised the ‘Vijit Chao Phraya Festival’ where visitors cruised along the Chao Phraya River and viewed projection mapping and light and sound shows at cultural heritage riverside sites and shopping venues. TAT also financially supported some events including the ‘Hotel Art Fair’,” Chanyuth said.
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