Ake Ake: luxurious silver ware of Thai decorations
Khaosan Road is not only well-known among foreigners for cheap accommodations and entertainment venue, it also used to be renowned for genuine silver ware and skilled craftsman union. Many entrepreneurs have built up their family’s better status from selling 92.5%genuine silver ware.
Today one of silver ware business heirs, who has grown up in Khaosan Road area, has asked to create his own brand of silver-made decorations. Even though his family’s factory has long been moved from this, Ake-Kitti Raweechot who is the owner of “Ake Ake” silver ware decided to locate his company in Khaosan Road area. He said that it has been 30 years he has seen his family’s silver decorations; his family made OEM 92.5%genuine silver ware for export sale according to customers’ requests and his family’s own design.
This is what Ake has been absorbed silver ware design all his life without looking for other sources of knowledge. Moreover, he personally likes fashion. It ends up being the advantage because of those combination of 2 likings when he decided to start his own silver ware business. So, he made the decision on studying business management and IT to be able to handle the business more systematically.
From the strong point of its quality and being hand-made, he started his brand Ake Ake 3 years ago. There were market survey, product brand positioning and creating product’s story for 10 years plan; how to manage product’s story to place Ake Ake brand a number one brand in people’s minds.
He has used theme for his product’s story from British history in middle age around 1200 B.C. which was the Dark Age where belief and religion had influenced human’s thoughts. This explained why Ake Ake silver wares’ appearances are made in black and its first collection’s launch was skeleton. According to the history, death is the beginning of the new thing and everything is born from death; all silver wares in this collection are made in black.
Ake Ake decorations include bracelets, rings, bangles, earrings and other sources of daily life appliances which can be penetrated by silver wares, for example, cellphone cover or house appliances. The price starts from 800-19,000 Baht with guarantee on fragmentation as customers can always come back for a repair.
Most customers are in love with fashion or well-known because all products are premium, high quality, unique in design, proper for both male and female. Moreover, customers can request size especially, for rings because he owns the factory. This is why he can produce even just one product.
The shops are either at Sian Square Soi.3 called wwa bangkok and online at www.guruwan.com where there are other quality, well-designed products by Thai. The business owners will also send their products to customers so, its quality is guaranteed.
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