This is absolutely not an entertainment column; visiting celebrity’s houses or chatting about their lives!
We are talking about Supalai’s idea of unconventional condo advertisement. They have chosen the same name as a popular band called Room 39 which is suitable for The Showcase, the event to show example rooms at Supalai Oriental project, Sukhumvit 39 on this coming 3-4 June.
What interesting about this condo is the use of name synonymous to the music band as advertisement strategy while other condos are trying to go for location, function, room pattern or facilities to attract customers. Supalai, on the other hand, is using totally different communication form.
Room 39 multiply by 2, new dimension of The Open House.
Using the music band’s name which is linked to the condo’s location is the protagonist of this first Open House event. Besides being the interesting and fun idea, it is the opportunity for Supalai project to promote “The Showcase” event and the project itself. The more important thing is to well create people’s cognition on the key word number “39”. If you are talking about condo located at Sukhumvit 39, you will think of Supalai Oriental project, Sukhumvit 39.
This communication is considered new and fun dimension of communication pattern made with customers creating colorful atmosphere for condo market including new strategy; “Kill three birds with one shot”.
Approximate information on Supalai Oriental project, Sukhumvit 39.
Supalai Oriental project, Sukhumvit 39 is the High Rise condominium with Luxurious Modern Oriental style located on 10 Rai area. The total value of the project 10,000 million Baht. There are 4 buildings including:
2 buildings with 25 floors
2 buildings with 35 floors
Total rooms of 1,046 Units/ Shops of 8 Units
Room size 1-3 bedrooms, Penthouse 4 bedrooms (39-355 Square Meters)
(Within The Showcase event: there are 3 types 3 styles rooms available for a visit starting from 1 bedroom sized 49.5 and 57 Square Meters as well as 2 bedrooms sized 84.5 Square Meters)
There are common area including facility available for the condo residents. There is also Kids Room for family with kids. Moreover, there is a parking area 100% of all units with 24 hours security system within the condo.
It is also convenient to travel by private cars using 2 entrance-exit on Sukhumvit Rd. and New Petchburi Rd. The condo is as well closed to BTS Sky train Prompong station, BTS light red line Makkasan station, MRT Petchburi station, Airport Rail Link with Shuttle Bus service and Italthai Pier.
As for other factors such as the design, the material used, the worthiness of condo located downtown, let’s go for a review in The Showcase event on this coming 3-4 June at Sales Gallery, Supalai Oriental project, Sukhumvit 39.
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